Powerful Artificial Intelligence (AI) machine learning algorithms now allow us to improve our ability to predict student decisions. This is achieved by 'teaching' the algorithms, based on historic data with actual outcomes. The algorithm constructs and tests dozens of prediction sub-models finding data linkages and patterns well beyond human capability and then continues to 'learn' and adapt itself as further outcomes are fed automatically from Eloqua Marketing Automation in a closed loop.
Student Predictor Algorithm Snapshot
In the higher education segment, universities and colleges invest heavily to recruit new students and to retain them. Through our extensive higher education campaign commitments we have been able to develop a Student Predictor App for Eloqua and this has been in development for several years. When married with the Oracle Business Intelligence Platform which comes with Eloqua Marketing Automation we bring compelling modelling and analytics to support more informed decision making about recruitment and retention of students. The app not only leverages the Oracle BI reporting in Eloqua but also the native Eloqua lead score modelling and Eloqua Program Canvas automation.
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